After Euro 96, Manchester United again sought to sign Shearer and attempted to enter the battle for his signature.However, Manchester United chairman Martin Edwards stated that Blackburn Rovers refused to let Shearer go to Old Trafford. Ultimately Shearer joined his boyhood club and Manchester United's title rivals Newcastle United.
On 30 July 1996, for aworld transfer record-breaking £15 million (equivalent to £26 million today) Shearer joined his hometown club and league runners-upNewcastle United, managed by his hero Keegan.Shearer made his league debut away atEverton, on 17 August 1996,and maintained his form during the rest of the season, finishing asPremier Leaguetop-scorer for the third consecutive season with 25 goals in 31Premier Leaguegames,as well as winning anotherPFA Player of the Yearaccolade,despite a groin injury forcing him to miss seven matches. Perhaps his best performance of the season came on 2 February 1997,when Newcastle went into the final 15 minutes of the game 3–1 down at home toLeicester Cityin the league, only for Shearer to win them the game 4–3 by scoring a late hat-trick.However, the league title still eluded the club, who finished second in the league for a consecutive year, with Keegan resigning midway through the season.
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